India Office • Serving Enterprise & Global Clients Worldwide|Strategy • Design • Engineering • Cloud • Security
Commercial Service Lane
Analytics & Conversion Optimisation (CRO)
Turn web traffic into verified business inquiries with data-driven CRO, clear message hierarchy, and precise analytics tracking.
Operational Problems Solved
✕
High traffic volume but low qualified form submission rates✕
Lack of visibility into user drop-off points in contact forms✕
Inaccurate analytics recording duplicate pageviews and missing eventsService Capabilities & Deliverables
Analytics Infrastructure
- GA4 custom event tracking
- Google Tag Manager setup
- Microsoft Clarity session recording
Conversion Engineering
- Frictionless lead form UX
- Value proposition refining
- A/B landing page testing
Step-by-Step Delivery Process
STEP 01
Analytics Audit
Cleaning GA4 tags and setting up event tracking taxonomy.
STEP 02
Friction Analysis
Reviewing heatmap recordings and form validation drop-offs.
STEP 03
Form & Copy Iteration
Deploying simplified forms, micro-proof badges, and clear CTAs.
Frequently Asked Questions
What conversion events do you track?
We track form starts, qualified submissions (server-accepted), developer profile downloads, CTA clicks, and contact link taps.